New public awareness campaign includes Biomonitoring 2.0!

On September 7, 2011, the Ontario Genomics Institute (OGI) launched a public awareness campaign around genomics research, what it does, how it benefits people and how research in genomics may solve some of the world’s most pressing challenges in health, the environment and agriculture.

Advertisements will be appearing in the Metro newspaper, Metro Play, downtown office building elevator screens and on construction site billboards over the next month. The advertisements will touch upon how genomics is fighting the world’s worst ‘bullies’ such as cancer, hunger and environmental disasters like oil spills. The ads will drive people to for further information on how genomics is changing the way we live and the way we are fighting the major threats we face today. A discussion of the Biomonitoring 2.0 project is included on the website as an example of a project “fighting environmental disaster.”

If successful in the trial phase in Toronto, OGI hopes to secure funds to roll out the campaign province-wide next year.

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